A creative guy from Berlin had a great idea. He made pictures of one hundred food products and their package. The result is an art project that does not want to judge the industry and their products but to inspire us. And for sure it inspired me to think about the illusory world created by commercials. You know, what I am talking about. The place where all the people are happy, healthy and do not even have pimpels. The place where the sun is always shining and the food is not only delicious but also looks perfect.

Honestly I have been suprised how close most of the food has been to the picture on the package – of course with the exception of the microwave-menus. By the way the name of the project is “Werbung gegen Realität” which means “Commercials against reality”.

Here is a presentation on Youtube:

I got the story from Robert (german link), who found it at the Shopblogger (german link as well).