In America as well as in England recently two new ideas have been developed to organize the work in pr even more efficient.

The British are testing a system which allows important representatives from politics and economics to be on a group photo without any need to get physicial contact or even be at the same place at the same time like the group. A first test of this system acomplished by the english secretary of culture James Purnell wasn`t very much successful though.

Screen Shot from the article in the Telegraph, which is linked above.

The U.S. Federal Emergency Management Agency, FEMA, thought that press conferences would be so much more harmoncial and as well faster when they would be done without any single journalist. Having workers to ask the questions also gives the possibility to prepair much nicer answers. You don`t think so? Well:

I just have found this excellent clip on YouTube. May seem to be a little kitschy or overdone to some people, but in fact it contains quite a lot of wisdom.

Now a short one right before bedtime. As I just read this as usually very informative article by Fiete Stegers on the webpage of the German news-programme Tagesschau.de, the picture on the right has caught my attention, because it looks like just cut out of an random PR-picture. So when I searched for “Laptop in der Straßenbahn” (German for: “laptop in the tram”) at Google-picturesearch and went there on page three, I found this:

The page Teltarif offers a text from february 2005 with the title “Telekom stattet Bonner Bahn mit mobilem Hotspot aus” (“Telekom equipts the traincompany of Bonn with a mobile hotspot”). Here on the photo as well laptop, seat covers and hands may seem familiar to the interested reader. Now just for one more time using Google-Picturesearch with the optimized searchterms “telekom + surfen in der bahn” and well:

On Presseportal.de we find another very similiar article about the internet in the public transport in Bonn with the title “Das Internet fährt mit” “(“The Internet drives with [us/the train]“). And there we are even able to zoom the picture:

So this is like we have been able after 40 seconds of work and two searches at Google-Picturesearch to explain why the illustrating picture on Tagesschau.de looks like just cut out of an random PR-picture. Answer: It just has been cut out of an random PR-picture.

And the best is, that such a general photo can also be used in a general way not only for the “Klimakosten des Internet-Booms” (“Climate Expenses of the Internet-Boom”), but as well for a story about the “Bundestrojaner”.

Ok, this is a small and short one. I do not really have a clue about the news-categories at CNN, but I could have imagined that it is rather a topic for “Politics”, “World” or perhaps even “U.S.”, when the CNN chief news executive (who?) is “stepped back”, because of some critical remarks about the growing number of dead journalists in Iraq. Well, it seems that the colleagues found it rather “entertaining”.

The same team, that already in 2006 has made available the  fresco “Christus-Passionâ€? (La parete gaudenziana) in the church Santa maria delle Grazie in the Italian village of Varallo to the public via internet, now gives us the possibility to take at their homepage a careful online look at Da Vinci’s famous masterpiece “The Last Supper“.